Advertisement Research:
10 of the greatest advertisement campaigns
1. Nike - Just Do It.
2. Budweiser - Wasssup https://youtu.be/ikkg4NobV_w
3. Metro Trains - Dumb Ways to Die (2012)
https://youtu.be/IJNR2EpS0jw
4. Old Spice - The Man Your Man Could Smell Like (2010)
https://youtu.be/owGykVbfgUE
5. Wendy's - Where's the Beef? (1984)
https://youtu.be/1FZNYXKHwNw
Marketing Campaign Research:
Top most successful campaigns:
1. Nike - Just Do It
After the campaign went live, thousands of people submitted personal stories about times when they decided to take the leap and “just do it
2. Pepsi - Is Pepsi Ok?
Every time a waiter asks a customer, “Is Pepsi OK?” the customer will inevitably link the statement to the overwhelmingly positive commercial and campaign message.
3. California Milk - Got Milk?
The “Got Milk?” campaign creators used consumer research, straightforward copywriting, and influencer marketing to create an impactful series of ads.
4. Dove - Real Beauty
The campaign continues to run today to dismantle the #BeautyBias and help “make beauty a source of confidence, not anxiety”.
5. Old Spice - The Man Your Man Can Smell Like
The Old Spice Man commercial is fast, punchy, and humorous. The advertisement was theatrical and easy to recite over and over with friends.
6. Coca-Cola - Share A Coke
To develop the “Share a Coke” campaign Coca-Cola and the advertising agency Ogilvy teamed up to capitalize on the popular behaviours of their desired target generation; millennials and social sharing.
7. Snickers - You're Not You When Your Hungry
This Snicker’s campaign is effective because it uses comedy to highlight how their product, a quick and easy candy bar, is the perfect solution to a widely held problem of being “hangry.”
8. GoPro - Awards
This inspirational photography contest succeeded in building a community, inspiring consumers, and advertising the highest capabilities of the GoPro product.
9. Apple - Creativity Goes On
Apple acted as a ray of sunlight breaking through the clouds of the pandemic.
10. Heineken - World's Apart
Heineken did the necessary research and used consulting from experts to approach sensitive topics such as feminism, transgender rights, and climate change.
Worst Marketing Campaigns:
1. Dove - Body Shape Bottles
The company decided to launch a limited edition of body wash bottles in different shapes resembling women of different sizes. But, the campaign did not go as expected and was ridiculed a lot.
2. Pepsi - Kendall Jenner Protest
the purpose of the advertisement was to show Pepsi as a unifying tool for different people, the audience did not feel the same.
3. Ford - Figo India Poster
The caricature of Ex-Italian Prime Minister Silvio Berlusconi was shown in the driver's seat. Berlusconi was charged and was known for his many affairs.
4. Burger King - Smartphone Campaign
Although the campaign in itself did not have any issue, it was hacked by someone who altered the name of ingredients including poisonous substances such as cyanide. This caused an overnight panic. Finally, the company had to shut a potentially innovative marketing channel.
5. Sony PSP White Billboard
The poster showed a massive white woman with aggressive expressions tightly holding the face of a black woman, who looks scared. This was called the racist ad and was criticized a lot.
6. Audi - Chinese Wedding
The ad begins at a wedding scene and shows an old woman is seen running to the altar where his son is getting married. The woman checks the nose, ears, teeth, and other body parts of the bride. After which she gets down giving an okay sign. The campaign was highly criticized for objectifying women.
7. Snapchat - Would You Rather
The ad presented the users with the question “Would you rather slap Rihanna or punch Chris Brown?” This was a disaster owing to the much highlighted 2009 domestic violence case of Chris Brown and Rihanna.
8. Bootea Shake - Copy and Paste Caption
He copy-pasted the caption along with the promotional photo clicked for the post. However, he accidentally also pasted the instructions received from the company. Both the Company and Scott were heavily trolled.
9. Starbucks - Blonde Expresso
With the release of Starbucks’ blonde espresso, which is meant to be a lighter and sweeter alternative to its standard drinks, came a pretty unremarkable marketing campaign. Their bright yellow landing page advertising the new product read as “Who says espresso has to be intense? We have for 43 years. But we’re Starbucks Coffee Company. So we did the exact opposite
10. Reebok - Cheat on your girlfriend not on your workout
A poster advertising Reebok at a gym affiliated with the brand in Germany, was intended to motivate its customers, with the slogan: 'Cheat on your girlfriend, not on your workout.' However, it was met with consumer backlash, this made the sportswear firm pull the ad and saw them acknowledge that it was 'offensive'.
This is the poster a horror movie named 'The Evil Dead' which released in 1981. What I like about the poster is that it doesn't show loads to give away the feel of the movie as all we get is a women whose being pulled into the ground and is screaming for help. What I would change is that I don't feel like there's a lot of evidence to show this being a Zombie film. Adding in a few zombies would've given off a more tense emotion.
This is the poster advertising the 5th Season of AMC TV Series 'Breaking Bad'. What I like about the poster is that really shows what our character 'Walter White' is going through as we see him alone with all these containers around him giving us a sense of Regret and Loneliness. What I would change is that the poster does somewhat foreshadow the biggest event of the season and It would've been better if they made it more secretive.
This is the original poster for the video game 'Doom' in 1993. What I like about the poster is that it really gives off that intensity vibe with the guns and flaming background. What I would change is that the poster can be a bit frightening for some people and the poster also features demons which can be sensitive for some people.
My Posters
